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Diablo 3 : Real Money & Gold Auction Houses to Be Removed

Blizzard has announced that it will be removing the gold and real-money auction houses from Diablo 3. According to a post on Battle.Net's D3 site, the implementation of Loot 2.0 should eliminate the need for players to have to rely on the auction house to be 'successful' in the game and give them the opportunity to find their own gear.
When we initially designed and implemented the auction houses, the driving goal was to provide a convenient and secure system for trades. But as we've mentioned on different occasions, it became increasingly clear that despite the benefits of the AH system and the fact that many players around the world use it, it ultimately undermines Diablo's core game play: kill monsters to get cool loot. With that in mind, we want to let everyone know that we've decided to remove the gold and real-money auction house system from Diablo III.
We feel that this move along with the Loot 2.0 system being developed concurrently with Reaper of Souls™ will result in a much more rewarding game experience for our players. 
We're working out the details of how the auction house system will be shut down, but we wanted to share the news as soon as we made the decision in order to give everyone as much advance notice as possible. Please note that the shutdown will occur on March 18, 2014. We will keep everyone informed as we work through this process.
Josh Mosqueira and I wanted to provide everyone with a little more information behind this decision, so please have a look at the video, and stay tuned to this site for further updates in the months ahead.
Blizzard has announced that it will be removing the gold and real-money auction houses from Diablo 3. According to a post on Battle.Net's D3 site, the implementation of Loot 2.0 should eliminate the need for players to have to rely on the auction house to be 'successful' in the game and give them the opportunity to find their own gear.
When we initially designed and implemented the auction houses, the driving goal was to provide a convenient and secure system for trades. But as we've mentioned on different occasions, it became increasingly clear that despite the benefits of the AH system and the fact that many players around the world use it, it ultimately undermines Diablo's core game play: kill monsters to get cool loot. With that in mind, we want to let everyone know that we've decided to remove the gold and real-money auction house system from Diablo III.
We feel that this move along with the Loot 2.0 system being developed concurrently with Reaper of Souls™ will result in a much more rewarding game experience for our players. 
We're working out the details of how the auction house system will be shut down, but we wanted to share the news as soon as we made the decision in order to give everyone as much advance notice as possible. Please note that the shutdown will occur on March 18, 2014. We will keep everyone informed as we work through this process.
Josh Mosqueira and I wanted to provide everyone with a little more information behind this decision, so please have a look at the video, and stay tuned to this site for further updates in the months ahead.

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